ACCELERATING GROWTH FOR
STARTUPS AND EMERGING BRANDS

Entrepreneurs like you know how to build great products and services, but can struggle when it comes to building great brands. Most try to go it alone or hire agencies that are expensive, slow, and loaded with overhead. That’s where I come in. With 30 years of experience in marketing, strategy, and brand building, I will lead the defining of your story, the design of your identity, and build a go-to- market strategy, quickly, effectively, and affordably.

MY APPROACH

The success of any great product or service is realized due to the strength and depth of the relationship between the brand and its audience.

The cornerstone of that relationship is trust - because people don’t buy brands, they buy into brands. The emotional connection between your brand and your target audience is the one thing you truly own. Because let's face it: most brands are all claiming the same rational argument around performance and value. So that emotional connection becomes the most important factor in why your target will choose your brand over your competition, be a loyal purchaser, and eventually become an advocate for your brand.

The brands that win, win from the heart, not just the head. So if your marketing plan isn’t centered on making that connection, it should be.